It all started with my nephew Hughie’s arrival into the world. I made him his very first hand-stitched cardigan… and a little girly one too, since my sister-in-law didn’t know the baby’s gender yet. Once I realized I could actually stitch, I knew I wanted to share this love for hand-embroidered baby pieces with the world.

That’s when Sophia joined the fun — bringing her magic touch for turning customers into friends and helping us grow our little dream. Together, we now stitch every piece ourselves, from personalised clothing to nursery décor, with love in every thread.

Thanks to the amazing support from our customers, we even have our very own little HQ now! Seeing all your little ones in our pieces is honestly the best part of what we do, and we can’t wait to keep creating keepsakes for all your milestones.